Welcome

My foray into the event business has spanned sports, music, fashion, photography and film. I created Canada’s largest free outdoor concert series and founded North America’s largest winter sports and music festival.

Events of my creation have been televised in 122 countries, touched millions of people and are credited with generating $400M in collective economic activity.

Today I work with brands as a strategist and negotiator to ensure the highest levels of ROI in their event marketing investments. Having worked with more than 200 brands in their event pursuits, I know precisely how to achieve optimum business performance.

I also mentor event properties and event start-ups to increase revenues, audiences, partnerships, reach, social influence and economic results.

My philosophy is simple:
I believe in intelligent design.
I believe that great events constantly evolve.
I believe in the pursuit of innovation.
I believe in the power of digital.
I believe in data-driven growth.
I believe that success is planned.

Let’s get started.