World Ski & Snowboard Festival

Doug Perry created what Whistler Blackcomb calls “the biggest annual celebration of music, arts, sports & culture on the planet.” Perry guided it through exponential growth in revenues, attendance, earned media, forging global television syndication in 122 countries. The Festival grew into an economic powerhouse generating $37M in annual economic activity. Acquired by Vail Resorts, it is now in its 25th year.

  • "The Olympics in Vancouver/Whistler will have trouble matching the intensity of this (event)"

    The New York Times

  • “A 10-day blast of rock and awe.”

    The Vancouver Sun

  • “Every resort would like to have an event like WSSF, but alas, there’s only one Super Bowl.”

    Skiing Magazine
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